How To Use Facebook Audience Insights

Choose the audience you want to start with.

How to use facebook audience insights. If you are thinking or using f. To exemplify how to use this it we ll focus on the use of audience insights and how it works. Everyone on facebook people connected to your page and a custom audience. Facebook audience insights 2020 in this video i explain in very simple terms of how facebook audience insights work in 2020. When you have an ad account you can access the facebook audience insights tool from within your facebook ad manager by clicking on the menu icon and then audience insights.

To explore the tool follow along with the steps below. Dismiss the popup to choose a different one from the top right dropdown menu. Then find facebook audience insights within the facebook ads manager. Do you have your business set up on facebook. When you first open audience insights you will likely be prompted to select an audience to start.

Meaning are you currently a facebook business user. As we ve seen here facebook audience insights is a complete tool which gives you several resources to create measure and analyze your successful campaigns. Audience insights starts with a prompt asking you to choose from 3 options. How to use facebook audience insights. The four views you can see are.

To access facebook audience insights click on the main menu in the top left anywhere inside the facebook ads manager. Audience insights is a function within the facebook ad manager. Create your business page first. Facebook audience insights gives you aggregate information about two groups of people people connected to your page and people on facebook so you can create content that resonates and easily find more people like the ones in your current audience. The first choice that s presented to users is the type of audience they want to analyse.

To access this tool simply head to your facebook ads manager and click on audience insights in the left hand menu. Later we will dive much deeper into how these views work. Know your audience like never before. You can find it by clicking the drop down menu under tools the audience insights tool will help you segment your defined seed audience based on different preferences and demographic details. It s listed in the analyze and report section of the menu see screenshot below.